“Past success in software and computing didn’t require a diligent focus on user experience. Sure, it happened from time to time, but in the big scheme of things it was a novelty or an aberration that wasn’t tied to market performance or product success in most cases. Even computers and software that defined their markets and were delightful to use simply didn’ t capture the consumer imagination enough to become standards. These simple facts have made computers and software downright unpleasant to use over the years. Nowhere has this been more prevalent than in the enterprise.” Read the full story